My pondering has taken on a new level of exag- geration these past weeks as I tap into the thoughts, feelings, and emotions surrounding the promotional aspects of being a self-published author. As I’ve perused books, websites, and media expert information, I’ve felt like a seasick sailor in the midst of a typhoon. Green at the gills and seeking solid land, I’ve deciphered enough to know that it’s definitely not a positive sign when thinking about marketing your beloved product results in a tightened chest, violently churning insides, and a strong impulse to throw up.
|Walla Walla Book Event|
While I can candidly declare that I am competent in a number of arenas, there is never-the-less a voice in my head (and stomach) that says, “Leave the marketing to someone else.” There is naught like the mechanics of unsolicited self-promotion to turn my insides out and make me flee for shelter or cower under the covers. Please don’t get me wrong... I absolutely adore sharing stories, connecting with people, speaking on a welcoming stage, or engaging in an intimate one-on-one conversation. But the thought of walking into one more independent bookstore and having a clerk stroll away with a sneer on her face and As I Lay Pondering held between two fingers as if it were a dirty diaper turns my skin cold. Seriously... diving into Puget Sound midwinter without a wetsuit feels more inviting to me.
Now, anyone who has known me for even a brief period of time understands I have little aversion to taking risks. In fact, it joyously tops my ongoing to do list...
Take A Risk Every Day
...but I have also come to learn there is a laudable difference between taking risks that propel me forward and those that push my heart begrudgingly into areas that leave my essential self feeling disturbingly icky. Even though I am a rockin’ coach, it is rarely wise to practice my skills on my loved ones. I am typically too invested in the outcome to be objective. Likewise, I’ve determined that exclusively promoting my own book is akin to being the sole counselor for my family. I am entirely too close to the subject. Misunderstandings are inevitable, feelings will get hurt, and unflattering barfing may ensue.
Further down on my list-to-live-by is another premise that I have a tendency to overlook.
Know When to Ask for Help!
I was raised to be an independent woman and asking for help can be a challenge. It is both blessing and curse to know myself as competent in my own right. Navigating this new marketing territory is clearly possible, but leaves me with a daunting feeling and the declaration, I don’t wanna! That’s clearly how I feel about taking the next promotional step(s) alone... I don’t wanna!! Therefore...
It’s time for me to take a risk, put my independent ego aside, and ask for help! Today I’m turning this plea over to the Universe. Call it prayer, intention setting, dream making, wish casting, whatever you like, but I’m releasing it out into the Great Unknown. And since I’m choosing not to go it alone, let me ask you this...
· What projects make you turn ‘green at the gills’?
· Are you compelled to disregard the potential warning signs and push on through?
· If yes, consider why.
· What does risk taking entail for you?
· Do you know when (or how) to ask for help?
· Feel free to practice alongside me by putting your needs and desires out into the world.
Together we can see what happens!
· Ready. Set. Go!!!
Wanted: Ideal advocate for As I Lay Pondering: daily invitations to live a transformed life. Must be articulate, energetic, and marketing knowledgeable (or excited and willing to learn). A promoter of passions with excellent tools and the skills to implement them.
Excited to work together and find perfect ways to extend our mutual energy and efforts. Reasonably priced and ready to make things happen. Passionate about my book, work, and what I have to offer the world. We connect seamlessly and complement each other well. Loves marketing and promotional work, is a self-starter, and not overbearing. Compassionate, generous, an excellent listener, and a well-connected connector.
When she/he arrives the weight drops from my shoulders and the gnawing in my stomach releases. Life moves forward with ease and satisfaction. It feels effortless... yes, effortless.
Companioning and marketing with ease... that’s what I want!! Okay, Universe. Ready. Set. Go!!!