My pondering has taken on a new level of exag- geration these
past weeks as I tap into the thoughts, feelings, and emotions surrounding the
promotional aspects of being a self-published author. As I’ve perused books,
websites, and media expert information, I’ve felt like a seasick sailor in the
midst of a typhoon. Green at the gills and seeking solid land, I’ve deciphered
enough to know that it’s definitely not a positive sign when thinking about
marketing your beloved product results in a tightened chest, violently churning
insides, and a strong impulse to throw up.
Walla Walla Book Event |
While I can candidly declare that I am competent in a number
of arenas, there is never-the-less a voice in my head (and stomach) that says,
“Leave the marketing to someone else.” There is naught like the mechanics of unsolicited
self-promotion to turn my insides out and make me flee for shelter or cower under
the covers. Please don’t get me wrong... I absolutely adore sharing stories,
connecting with people, speaking on a welcoming stage, or engaging in an
intimate one-on-one conversation. But the thought of walking into one more
independent bookstore and having a clerk stroll away with a sneer on her face
and As I Lay Pondering held between two fingers as if it were a dirty diaper
turns my skin cold. Seriously... diving into Puget Sound midwinter without a
wetsuit feels more inviting to me.
Now, anyone who has known me for even a brief period of time
understands I have little aversion to taking risks. In fact, it joyously tops
my ongoing to do list...
Take A Risk Every Day
...but I have also come to learn there is a laudable difference
between taking risks that propel me forward and those that push my heart begrudgingly into
areas that leave my essential self feeling disturbingly icky. Even though I am
a rockin’ coach, it is rarely wise to practice my skills on my loved ones. I am
typically too invested in the outcome to be objective. Likewise, I’ve
determined that exclusively promoting my own book is akin to being the sole
counselor for my family. I am entirely too close to the subject. Misunderstandings
are inevitable, feelings will get hurt, and unflattering barfing may ensue.
Further down on my list-to-live-by is another premise that I
have a tendency to overlook.
Know When to Ask for Help!
I was raised to be an independent woman and asking for help
can be a challenge. It is both blessing and curse to know myself as competent
in my own right. Navigating this new marketing territory is clearly possible,
but leaves me with a daunting feeling and the declaration, I don’t wanna! That’s clearly how I feel about taking the next promotional
step(s) alone... I don’t wanna!! Therefore...
It’s time for me to take a risk, put my independent ego
aside, and ask for help! Today I’m turning this plea over to the Universe. Call
it prayer, intention setting, dream making, wish casting, whatever you like,
but I’m releasing it out into the Great Unknown. And since I’m choosing not to go
it alone, let me ask you this...
·
What projects make you turn ‘green at the gills’?
·
Are you compelled to disregard the potential warning
signs and push on through?
·
If yes, consider why.
·
What does risk taking entail for you?
·
Do you know when (or how) to ask for help?
·
Feel free to practice alongside me by putting
your needs and desires out into the world.
Together we can see what happens!
·
Ready. Set. Go!!!
Wanted: Ideal
advocate for As I Lay Pondering: daily invitations to live a transformed life. Must be articulate, energetic, and marketing
knowledgeable (or excited and willing to learn). A promoter of passions with excellent
tools and the skills to implement them.
Excited to work together and find perfect ways to extend our
mutual energy and efforts. Reasonably priced and ready to make things happen. Passionate
about my book, work, and what I have to offer the world. We connect seamlessly
and complement each other well. Loves marketing and promotional work, is a
self-starter, and not overbearing. Compassionate, generous, an excellent
listener, and a well-connected connector.
When she/he arrives the weight drops from my shoulders and
the gnawing in my stomach releases. Life moves forward with ease and
satisfaction. It feels effortless... yes, effortless.
Companioning and marketing with ease... that’s what I want!! Okay,
Universe. Ready. Set. Go!!!
2 comments:
I doubt you need to hire someone to do it for you. Most likely you need someone to assist you to figure out how to do it smarter. For a grande non-fat mocha I'll share a few tips and pointers with you that may alter your thought process and remove most of that stomach churning "icky" feeling associated with self-promotion. You can PM me through facebook if you want to arrange a time. -Rich Printz
There’s no one-size-fits-all answer. But a little self-awareness and a heavy dose of common sense can usually point you in the right direction when you’re unsure whether to charge ahead independently or ask for help.
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